How Much to Charge for a Sponsored Instagram Post? (The Secret Formula 🤫)
Determining the right amount to charge for a sponsored Instagram post can be tricky, especially with so many factors influencing your worth. However, there are tried-and-true methods to calculate your rates and ensure you get paid what you deserve. In this guide, we’ll break down the secret formula and tips to help you set your price.
Step 1: Understand Key Pricing Factors
The amount you charge depends on several variables:
- Follower Count
- The size of your audience is a significant determinant. Larger audiences often command higher rates.
- Engagement Rate
- Brands value quality over quantity. A smaller account with high engagement can earn more than a large account with low engagement.
- Content Quality
- The effort you put into photography, captions, and overall branding matters.
- Niche
- Specific niches (e.g., tech, fashion, wellness) may attract higher-paying sponsors.
- Deliverables
- A single post vs. a post + Stories package significantly affects pricing.
Step 2: Use the Basic Pricing Formula
A common starting point is the 10x Rule:
- Charge $10 for every 1,000 followers.
Example:
| Followers | Suggested Base Rate |
|---|---|
| 10,000 | $100 |
| 50,000 | $500 |
| 100,000 | $1,000 |
Step 3: Factor in Engagement Rate
High engagement justifies higher rates. Calculate your engagement rate using the formula:
Engagement Rate = [(Likes + Comments) / Followers] x 100
Adjustment Guide:
| Engagement Rate | Rate Multiplier |
| 1% – 3% | Base Rate |
| 4% – 6% | Base Rate x 1.5 |
| 7%+ | Base Rate x 2 |
Example:
- 50,000 followers, $500 base rate, 5% engagement.
- Adjusted Rate: $500 x 1.5 = $750.
Step 4: Include Content Creation Costs
If you provide professional-level photos or videos, factor in your production costs. Add a flat fee for:
- Photography/Editing: $100 – $300.
- Video Content: $300 – $1,000.
- Creative Strategy: $50 – $200.
Step 5: Bundle Deliverables for Higher Rates
Brands often seek multiple posts or Stories. Create package deals to increase your earnings.
Example Packages:
| Package | Deliverables | Price |
| Basic | 1 Post | $500 |
| Standard | 1 Post + 2 Stories | $800 |
| Premium | 2 Posts + 3 Stories + Swipe-ups | $1,200 |
Step 6: Research Market Rates
Stay competitive by researching what influencers in your niche and size charge. Use tools like:
- Social Bluebook
- Influencer Marketing Hub
Step 7: Negotiate Like a Pro
Be confident in your rates but flexible enough to negotiate. Always ask brands for their budget first, then tailor your offer.
Example Conversation:
- Brand: “Our budget is $400 for this campaign.”
- You: “My standard rate is $600, but I’d be happy to discuss options to align with your budget.”
Final Thoughts
Setting the right rate for a sponsored Instagram post isn’t just about numbers—it’s about understanding your value and negotiating effectively. Use this formula as a guide, but remember to adjust based on your unique circumstances.
With confidence and preparation, you’ll secure collaborations that pay what you’re worth!